tattoo brands, artists & experiences
Building connected experiences that help artists grow while making the client journey more seamless and engaging.
Adorned Gallery was a tattoo studio and creative space where I helped grow the brand beyond the studio through marketing, customer experience, and strategic initiatives. This included launching Tattoo Flash Events, developing branding for artists like Henry Lim, and creating My Tattoo Expert to connect clients with the right tattoo artists. Designed to strengthen the brand, grow the client base, and create thoughtful experiences that supported both artists and clients at every stage of the tattoo journey.
Overview
opportunity
The opportunity was to build a connected customer journey that extended beyond the studio. By creating systems to collect and leverage client data, we could make more informed marketing decisions, improve customer interactions, personalize the experience, and use those insights to drive repeat bookings, stronger engagement, and sustainable business growth.
execution
I designed and implemented a connected customer experience across the brand by developing marketing campaigns, event experiences, and digital touchpoints that encouraged client engagement and captured valuable customer data. I built systems for lead collection, follow-up communication, and client management, using those insights to inform marketing efforts, strengthen customer relationships, and support repeat bookings. Alongside these systems, I expanded the brand through Tattoo Flash Events, artist branding for Henry Lim, and the development of My Tattoo Expert, creating a cohesive ecosystem that connected artists and clients through every stage of the tattoo journey.
Adorned Gallery
Established a cohesive brand identity and customer experience while implementing systems that improved client communication, supported marketing efforts, and created a strong foundation for future growth.
tattoo flash events
Created memorable, high-energy events that increased artist exposure, generated new client opportunities, and strengthened community engagement around the studio.
My Tattoo Expert
Designed a platform concept that simplified the artist discovery process, making it easier for clients to find the right tattoo artist while creating new opportunities for lead generation and customer engagement.
Henry Lim
Built a consistent personal brand that elevated the artist’s online presence, showcased their work more effectively, and helped attract clients aligned with their style.
