Ligne roset
High-end modern furniture showroom specializing in contemporary interiors for residential, commercial, and contract spaces.
At Linea, inc. played a key role in shaping the customer experience by combining interior design, marketing, and digital strategy—from developing showroom floor plans and visual merchandising to managing social media, email marketing, photography, and branded content for luxury European brands.
I led website improvements by working closely with developers to create a more intuitive, mobile-friendly experience for both clients and the sales team, including launching a dedicated Quick Ship section that made in-stock products easier to browse and helped support sales. Beyond marketing, I collaborated with architects, designers, developers, and clients on residential and commercial projects, providing space planning, furniture specifications, and design solutions while partnering with installation teams to ensure every project was executed seamlessly from concept to completion.
Overview
opportunity
There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
execution
Led initiatives across showroom design, visual merchandising, marketing, and digital strategy to enhance the customer experience. Partnered with web developers to improve website usability, launch a Quick Ship section, and optimize the site for both customers and the sales team. Collaborated with architects, designers, clients, and installation teams from concept through completion to deliver cohesive, design-driven spaces.
the velvet room
SAMPLE
DISCOVER: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
DESIGN: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
DELIVER: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
TOGO 50TH ANNIVERSARY
DISCOVER: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
DESIGN: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
DELIVER: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
color your world
DISCOVER: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
DESIGN: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
DELIVER: There was an opportunity to create a more seamless customer journey by strengthening the connection between the showroom, digital experience, and marketing efforts. This included improving website usability, increasing product visibility, and creating a more consistent brand experience across every customer touchpoint.
