Ligne roset
A French furniture manufacturer and lifestyle brand, recognized for its contemporary collections and immersive showroom experiences across residential, commercial, and contract markets.
At Roset USA, I helped bring the Ligne Roset brand to life across corporate showrooms while supporting residential, commercial, and contract projects throughout the U.S. Working closely with showroom managers, the West Coast Sales Manager (U.S., Canada, and LATAM), and corporate leadership, I developed showroom layouts, seasonal exhibitions, visual merchandising strategies, and dealer floor plans that showcased new collections, increased product visibility, and supported sales. As my responsibilities grew, I became a trusted design resource within the team, leading many design initiatives while helping maintain a consistent brand experience across multiple locations.
Overview
opportunity
Every showroom and project presented a different set of needs, from introducing new collections and seasonal campaigns to supporting architects, designers, and clients on residential, commercial, and contract projects. The goal was to create spaces that felt authentic to the Ligne Roset brand while making products easier to discover, strengthening the customer experience, and supporting the sales process across both corporate showrooms and dealer locations.
execution
Each project began with understanding the space, the audience, and the objectives behind it. I translated those goals into showroom layouts, visual merchandising strategies, exhibitions, and space planning solutions that balanced aesthetics with function. By working closely with cross-functional teams, I helped create environments that not only reflected the brand but also encouraged product discovery, improved customer flow, and supported design professionals and clients throughout their projects.
the velvet room
Inspired by Ligne Roset’s Onirium installation in Paris, The Velvet Room transformed the showroom into a rich monochromatic experience centered around deep bordeaux tones. Working closely with the showroom manager, corporate leadership, and marketing, I developed the layout and visual merchandising strategy to create an immersive environment that highlighted new collections, elevated key products, and encouraged customers to explore the space while supporting sales.
TOGO 50TH ANNIVERSARY
Designed in celebration of the Togo’s 50th anniversary, this exhibition highlighted the limited-edition La Toile du Peintre collaboration with Pierre Frey while honoring the Togo’s lasting influence on contemporary design. Inspired by the playful optimism and expressive color often associated with the era that shaped its creation, I developed the showroom layout and merchandising strategy to showcase the collection in a way that felt both nostalgic and modern.
color your world
Color Your World highlighted Christian Werner’s Everywhere collection through a vibrant showroom experience designed to showcase its flexibility, customization, and wide range of finishes. I developed the exhibition layout and merchandising strategy to help customers visualize how the collection could adapt to different residential, commercial, and contract spaces, pairing complementary furniture and materials to create an engaging, colorful environment that inspired exploration.
